Africa has witnessed a remarkable surge in the popularity of cognac and brandy, marking them as symbols of luxury and indulgence.
For generations, cognac and brandy have captivated the African palate, offering a blend of traditional craftsmanship and modern innovations defining the African spirits industry.
As consumers’ tastes from Africa continue to evolve, many are gravitating toward specific brands that have earned recognition and a devoted following.
As the preferences of African consumers shift, a select group of brands stands out, garnering admiration and a loyal clientele. The recent study by Sagaci Research, unveiled in September 2023, offers an in-depth insight into the cognac and brandy scene in Africa.
While Africa is renowned for its varied drink choices, the study indicates that the consumption of brandy and cognac trails other spirits such as gin (11%), vodka (13%), and whisky (16%). Only a mere 4% of the populace savors these refined drinks. However, the fascination with cognac and brandy in Africa is on a steady rise, positioning the continent as a hotspot for one of the most exciting emerging markets worldwide. As the spirits sector in Africa thrives, it’s intriguing to delve into the top 10 cognac and brandy brands that have won over African consumers.
Top 10 cognac and brandy brands from the Sagaci Research report
1 Hennessy (Cognac)
2 Napoleon Brandy(Brandy)
3 Remy Martin (Cognac)
6 Martell (Cognac)
7 Courvoisier (Cognac)
8 Kliporift (Brandy)
9 KWV (Brandy)
10 Richot (Brandy)