Soft Drinks Industry Likely to Grow 15% in 2019
The Nigerian soft drinks industry is on a growth path after experiencing declines in the last few years, said Mr Chinedum Okereke, Managing Director of La Casera Company, one of the leading players in the sector.
Okereke disclosed this recently in a wide ranging interview with the media covering the performance of the sector and his company’s activities over the last year as well as projections through 2019.
The veteran of the drinks industry with 28 years’ experience said that the sector witnessed a 9% growth in 2018 after posting declines in 2016 and 2017. According to him, 2019 is projected to grow about 15% if the socio-political and macroeconomic environment remains positive.
In terms of trends, the MD said the industry is witnessing a marked shift to PET bottles from the traditional returnable glass bottles (RGBs) which has been a fixture in the industry for the past 60 years.
According to Okereke, La Casera Apple drink, the company’s flagship brand had a good run in 2018, with a slow and steady improvement in market share, adding that its second brand, Smoov Chapman is also becoming a household name.
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Source – Beverage Industry News, April 2019
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