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The global protein supplements market size is expected to reach USD 21.5 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 6.3% over the forecast period. Increasing number of fitness centers, gyms, and health clubs signifies rising inclination towards healthier lifestyle. Athletes, bodybuilders, and recreational users have been the traditional consumers of the product.

Pea is expected to be the fastest-growing raw material segment in the market over the forecast period. Pea protein contains all essential amino acids required for body functioning. It is associated with several health benefits including improvement of blood circulation, weight management, calcium absorption, metabolism enhancement, and blood sugar regulation. These proteins are significant for the consumers allergic with dairy and eggs. In addition, rise in demand for meat protein alternatives is anticipated to propel the growth of pea protein supplements over the forecast period.

Plant-based is expected to be the fastest-growing source segment in the market over the forecast period. Rising preference among consumers for plant-based diets owing to increasing number of individuals turning vegan, vegetarian, or flexitarian (people who primarily follow a vegetarian diet but consume fish or meat occasionally) is expected to drive the demand for plant-based products. In addition, ascending demand for vegan and vegetarian products that provide quality nutrition without having to rely on dairy or meat products, coupled with innovations in alternative protein products, is expected to open up new growth avenues.

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Source – Grand View Research, April 2019