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news and events

Nestlé’s MAGGI promotes healthy cooking with the novel online series: Yelo Pѐppѐ

Nestlé’s MAGGI brand is celebrating contemporary African cuisine and promoting healthy lifestyles with a unique online nutrition education series called MAGGI Yelo Pèppè . Starting on 20 June 2018, this thirteen-week programme will highlight the numerous challenges that modern African women face when trying to balance providing nutritious and healthy food for their family, with all the other demands of a modern life.

MAGGI has been inspiring millions of women to use local ingredients to cook tasty meals for their families through its highly successful nutrition roadshows. With its Yelo Pèppè series, MAGGI is adopting a new and innovative way to connect with the modern consumers who are increasingly watching online video content. Connecting with their consumers through a completely original drama series, is the latest way MAGGI sets out to show that healthy cooking can be exciting without having to compromise on taste.

To bring Central and West African audience the richest video content possible, MAGGI has partnered with Google/YouTube and collaborated with Ghanaian award-winning film director and writer, Shirley Frimpong-Manso.

The weekly programme available on the MAGGI YouTube channel will also links the viewers to a whole world of extra content such as beloved African recipes dressed with a health twist, lifestyles discussion groups and nutrition tips created in collaboration with some of the best regional food influencers and Nestlé nutritionists.

Dominique Allier, Business Executive Officer for Culinary at Nestlé Central & West Africa, said: “MAGGI is committed to promote homemade wholesome cooking with local ingredients. We want to connect with more than 10 million people on the importance of eating a nutritious diet, adopting healthy lifestyles and maintaining a sense of wellbeing.”

The series illustrates how MAGGI is contributing to Nestlé’s purpose of “enhancing the quality of life and contributing to a healthier future”. Nestlé is committed to enable healthier and happier lives by offering tastier and healthier choices, inspiring people to lead healthier lives and building, sharing and applying nutrition knowledge.

Yelo Peppè is also a concrete expression of the 4th MAGGI ‘Simply Good’ commitments announced in 2017:

  • to use more familiar and common ingredients;
  • to improve the nutritional profile of its products, working on salt and sodium reduction, in addition to the fortification in iron;
  • to create more value for the society and the community by increasing local sourcing and contributing to the local economy;
  • to raise awareness and contribute to nutrition education about healthy lifestyles, cooking and diets.
news and events

Spirits in Nigeria

EXECUTIVE SUMMARY

PROSPECTS
CHEAPER SPIRITS PRODUCTS GAIN POPULARITY

The sluggish pace of Nigeria’s economic recovery led many consumers to trade down to cheaper spirits products in 2017. This trend supported strong performances by locally manufactured bitters, gin and dark rum brands.

DEMAND FOR SMALLER PACK SIZES INCREASES

The challenging economic climate also bolstered demand for smaller pack sizes across most spirits categories in 2017. Manufacturers in cheaper categories like gin and bitters responded by offering small sachet packs, which gave their brands an advantage over more expensive products that were not available in such formats.

WHISKIES AND BITTERS PERFORM STRONGLY IN 2017

Bitters was one of the best performing spirits categories in Nigeria in 2017. While its comparatively low price positioning ensured the category was a key destination for consumers who were trading down, it also benefited from the fact that many Nigerians perceive bitters products made with herbs to have medicinal properties.

COMPETITIVE LANDSCAPE
TWO LOCAL PLAYERS LEAD SPIRITS IN 2017

Nigeria Distilleries led spirits in total volume sales terms in 2017 thanks to its wide range of affordable brands. Its gin and schnapps products are particularly popular among spirits drinkers in Nigeria, with Seaman’s Schnapps being one of its best-known brands.

BEST BRAND RANGE CONTINUES TO GAIN GROUND

Led by Best Gin and Best Classic Whisky, Best from Tanamont Nigeria was one of the strongest performing brand ranges in spirits in 2017. Best Cream – which during the review period overtook traditional category leaders Baileys Irish Cream and Amarula to become the top brand in cream-based liqueurs – also performed well thanks to its lower price point and wide distribution coverage.

NEW LAUNCHES STRENGTHEN CONSUMER INTEREST IN VARIOUS CATEGORIES

Novel flavours were a key focus for new product development activity in spirits in 2017 as companies sought to maintain consumer interest in their brands. This was particularly the case in rum, a category where consumers often seek to cut the harsh taste of products by mixing them with soft drinks.

OVERVIEW

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spirits industry in Nigeria with research from Euromonitor’s team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you’re in the Spirits industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spirits in Nigeria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Spirits in Nigeria?
  • What are the major brands in Nigeria?
  • Are consumers switching from international spirits to ‘cheaper’ local spirits as consumer spending is being squeezed?
  • What is the most popular price point for blended Scotch; super-premium, premium, standard or economy and has the recession resulted in a switch?
  • How do premium vs standard vs economy brands compete for sales?
  • What are the key flavours in vodka?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

TABLE OF CONTENTS

news and events

Rtds/High-Strength Premixes in Nigeria

EXECUTIVE SUMMARY

PROSPECTS
STABLE VOLUME GROWTH PROJECTED FOR THE FORECAST PERIOD

While total RTDs/high-strength premixes volume sales fell slightly in 2017, this was nonetheless a marked improvement on the dramatic decline recorded in 2016. Aside from economic recession, the category’s strongly negative performance in 2016 was due to a steep drop in demand for leading brand Orijin.

CATEGORY POISED TO BENEFIT FROM RISING INCOMES AMONG YOUNG ADULTS

The further development of Nigeria’s nightlife culture should also drive demand in RTDs/high-strength premixes over the forecast period, especially as economic conditions improve and disposable incomes among young adults rise. Such products are a popular choice among young adults when socialising at parties or in nightclubs, bars etc.

SPIRIT-BASED RTDS SET TO REMAIN DOMINANT

Spirit-based RTDs is expected to remain the dominant category within RTDs/high-strength premixes over the forecast period. Due to its maturity, the category looks set to show slightly slower growth in total volume sales than high-strength premixes and wine-based RTDs.

COMPETITIVE LANDSCAPE
GUINNESS NIGERIA CONTINUES TO DOMINATE RTDS/HIGH-STRENGTH PREMIXES

Guinness Nigeria continued to dominate RTDs/high-strength premixes in 2017 thanks to the combined strength of its Orijin, Smirnoff Ice and Snapp brands. An extensive distribution network and a strong capacity for innovation and marketing activities also contributed to the company’s dominant position.

NIGERIAN BREWERIES IS THE STRONGEST PERFORMER

Nigerian Breweries was the best performing company in RTDs/high-strength premixes in terms of total volume sales growth in 2017. The company’s volume share in the category increased rapidly over the latter years of the review period thanks to its successful launch of products such as Ace Roots, Ace Rhythm Vodka, Ace Passion Apple Spark and Ace Desire.

NIGERIAN BREWERIES LAUNCHES ACE DESIRE

Nigerian Breweries also led new product development in RTDs/high-strength premixes in 2017, launching Ace Desire Zobo Flavour. This innovative product incorporates the flavour of the hibiscus plant (called “zobo” in Nigeria), which is used in a locally popular non-alcoholic drink that is considered to be healthy, refreshing and tasty.

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DELIVERY

Files are delivered directly into your account within a few minutes of purchase.

OVERVIEW

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Nigeria with research from Euromonitor’s team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you’re in the RTDs/High-Strength Premixes industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Nigeria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of RTDs/High-Strength Premixes in Nigeria?
  • What are the major brands in Nigeria?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?
WHY BUY THIS REPORT?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

TABLE OF CONTENTS

news and events

Cider/Perry in Nigeria

EXECUTIVE SUMMARY

PROSPECTS
CIDER/PERRY BENEFITS FROM NOVELTY APPEAL

Cider/perry only began to register significant volume sales in Nigeria in 2012, when Distell Group Ltd launched the Savanna Dry and Hunter’s Extra Dry Cider brands in the country. However, with the exception of 2016, when it was negatively affected by the economic downturn, the category performed well over the review period.

COMPETITION FROM SPIRIT-BASED RTDS LIMITS DEVELOPMENT POTENTIAL

Despite a generally positive outlook, over the forecast period the development of cider/perry in Nigeria will continue to be limited by competition from spirit-based RTDs. This category has a similar positioning to cider/perry, in that it mainly offers sweeter fruit-flavoured products.

ON-TRADE CIDER/PERRY CONSUMPTION SET TO CONTINUE RISING

Prior to 2015, cider/perry volume sales were heavily concentrated in off-trade channels. This was because Distell Group focused its distribution efforts on modern grocery retailers outlets in order to catch the attention of middle- and higher-income consumers.

COMPETITIVE LANDSCAPE
DISTELL GROUP MAINTAINS ITS COMMANDING LEAD

Distell Group continued to dominate cider/perry in Nigeria in 2017 thanks to its first mover advantage and wide distribution of its Savanna and Hunter’s brands, particularly via rapidly developing modern grocery retailers channels. Nonetheless, the company has faced increased competition in the category since 2015, when Nigerian Breweries launched its heavily advertised and widely distributed Strongbow brand.

STRONGBOW IS THE BEST PERFORMING BRAND

Second ranked Nigerian Breweries was the best performing company in cider/perry in terms of total volume sales growth in 2017 thanks to the success of its Strongbow brand. This brand is well advertised, including at points of sale, and distribution is focused on on-trade channels, where it competes with spirit-based RTDs products.

PROSPECTS FOR PERRY BRANDS ARE POSITIVE

Perry brands accounted for a very small share of total cider/perry volume sales in Nigeria in 2017. Whereas cider brands generally compete in the mid-priced segment, perry brands such as Chaumet Demi Sec typically have a premium positioning.

OVERVIEW

SAMPLES (FAQS ABOUT SAMPLES):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Nigeria with research from Euromonitor’s team of in-country analysts.

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Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you’re in the Cider/Perry industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in Nigeria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cider/Perry in Nigeria?
  • What are the major brands in Nigeria?
  • Is premiumisation expected to continue to be an important driver in cider?
  • Who are the key consumers of cider: men, women, younger or older consumers?
  • Where is cider mainly consumed- at home or away from home?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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news and events

Beer in Nigeria

EXECUTIVE SUMMARY

PROSPECTS
STRONG PERFORMANCE PROJECTED FOR BEER OVER THE FORECAST PERIOD

Total beer volume sales in Nigeria are expected to increase strongly over the forecast period thanks to population growth and economic improvements. Volume growth will also be boosted as consumers continue to switch to more affordable economy products, particularly in lager.

COMPETITION BETWEEN LAGER PRICE BANDS INTENSIFIES

Economy lager overtook mid-priced lager in 2015 to become the biggest lager category in Nigeria in total volume sales terms. The ascent of economy lager in recent years has been largely driven by growing consumer appreciation for its affordable price positioning.

HIGHER-PRICED BRANDS HAVE GOOD POTENTIAL IN NON-ALCOHOLIC BEER AND STOUT

A trend towards lower-priced products was also evident in non-alcoholic beer and stout over 2012-2017. However, demand for mid-priced and premium brands is expected to recover in both categories over the forecast period.

COMPETITIVE LANDSCAPE
NIGERIAN BREWERIES CONTINUES TO DOMINATE BEER

Nigerian Breweries remained the clear leader in beer in total volume sales terms in 2017. Its commanding lead was due to its ownership of well-established and popular local brands such as Star, Gulder, Goldberg, 33 Export and Life Continental.

ECONOMY BRANDS GAIN GROUND IN 2017

Players focused on economy brands performed best in beer in 2017 as disposable incomes stagnated due to the sluggish economic recovery. The largest overall volume share gains were recorded by AB InBev subsidiaries Pabod Breweries and International Breweries with their respective brands Hero Lager and Trophy.

NIGERIAN BREWERIES LEADS INNOVATION

Nigerian Breweries led new product development activity within beer in 2017. In an attempt to curtail the declining trend in its overall volume share and offset poor performances by mid-priced brands, particularly Gulder, the company repackaged its economy brand Life Continental Lager.

OVERVIEW

SAMPLES (FAQS ABOUT SAMPLES):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in Nigeria with research from Euromonitor’s team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you’re in the Beer industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in Nigeria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beer in Nigeria?
  • What are the major brands in Nigeria?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

TABLE OF CONTENTS

news and events

Wine in Nigeria

EXECUTIVE SUMMARY

PROSPECTS
URBANISATION AND RISING INCOMES WILL CONTINUE TO BENEFIT WINE

Wine in Nigeria is expected to perform well over the forecast period thanks to favourable socioeconomic trends such as rising urbanisation, the expansion of the middle class and growth in the number of people in formal or professional employment, especially women. The category should also benefit from economic recovery, as people with higher incomes are more likely to consume wine.

TRADING UP LIKELY TO RESUME AS ECONOMIC CONDITIONS IMPROVE

Amidst unfavourable economic conditions, wine witnessed a strong trend towards trading down over 2015-2017. For example, consumers switched from expensive champagne brands like Moët & Chandon to more affordable options such as André, and from Carlo Rossi to the cheaper Baron Romero brand in still red wine.

OUTLOOK FOR STILL RED WINE REMAINS BRIGHT

Still red wine, by far the largest wine category in total volume sales terms in 2017, is expected to perform strongly over the forecast period. Still red wine products are generally cheaper than white varieties, and many consumers are first introduced to wine through affordable and widely available red wine brands such as Don Simon, Baron de Romero and Baron de Valls.

COMPETITIVE LANDSCAPE
EKULO GROUP LEADS WINE IN 2017

Ekulo Group continued to lead wine in total volume sales terms in 2017. The company, Nigeria’s leading wine importer, distributes popular brands such as Baron Romero, Baron de Valls, B&G Cuvee Speciale, Don Simon, Escudo Rojo, Moët & Chandon, Dom Pérignon and Pink Lady.

INTERNATIONAL BRANDS REMAIN DOMINANT

International brands dominated total wine volume sales in Nigeria in 2017. Some local importers hold franchises for the distribution of international brands, while others have no connection to producers and import such brands indirectly.

MID-PRICED BRANDS LOSE GROUND TO ECONOMY PRODUCTS

While mid-priced brands such as Carlo Rossi have historically accounted for a large share of total wine volume sales in Nigeria, towards the end of the review period they lost ground as more consumers moved to economy brands. Economy brands continued to perform strongly in 2017 due to their competitive price positioning as compared to standard and premium alternatives.

OVERVIEW

SAMPLES (FAQS ABOUT SAMPLES):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in Nigeria with research from Euromonitor’s team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you’re in the Wine industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in Nigeria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Wine in Nigeria?
  • What are the major brands in Nigeria?
  • How do sales of new world wine perform in comparisons to old world wine?
  • Which countries are the main wine exporters and importers?
  • Is wine mainly consumed in on- or off-trade channels?
  • Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

TABLE OF CONTENTS

news and events

Alcoholic Drinks in Nigeria

EXECUTIVE SUMMARY

ALCOHOLIC DRINKS RECOVERS IN TOTAL VOLUME GROWTH TERMS IN 2017

After declining in 2016, total alcoholic drinks volume sales grew in 2017 as the Nigerian economy recovered from recession. However, total volume sales growth was slower than the corresponding CAGR for the entire review period, when the market’s performance was boosted by rising incomes and growth in the country’s young and urban populations.

TRADING DOWN CONTINUES ACROSS ALCOHOLIC DRINKS

Due to enduring price sensitivity among consumers, lager continued to see a strong shift towards economy brands in 2017. Such brands were generally only distributed regionally rather than nationwide, though some did begin to expand beyond their home regions to become available in big cities such as Lagos.

COMPETITION IN ALCOHOLIC DRINKS INTENSIFIES

Nigerian Breweries Plc and Guinness Nigeria Plc, subsidiaries of Heineken NV and Diageo Plc respectively, remained the top two players in alcoholic drinks in Nigeria in total volume sales terms in 2017. However, during the review period these two companies faced increasing competition from AB InBev NV subsidiaries Pabod Breweries Ltd and International Breweries Plc, particularly in economy lager.

ON-TRADE CHANNELS CONTINUE TO LEAD BUT OFF-TRADE CONSUMPTION INCREASES STEADILY

Because people in Nigeria mainly drink in groups rather than at home, on-trade channels continued to account for the largest share of total alcoholic drinks volume sales in 2017. Beer is mostly consumed in pubs and bars, though the introduction of cans has helped to increase the overall volume share of off-trade sales in this category in recent years.

POSITIVE MARKET PERFORMANCE PROJECTED OVER THE FORECAST PERIOD

As different categories recover from the relatively weak performances seen over 2016-2017, alcoholic drinks is projected to record robust growth in total volume sales over the forecast period. Economy lager will continue to drive the expansion of the beer category, though mid-priced lager is expected to recover from several years of declining volume sales as economic conditions improve.

OVERVIEW

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Nigeria with research from Euromonitor’s team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you’re in the Alcoholic Drinks industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Nigeria for free:

The Alcoholic Drinks in Nigeria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Alcoholic Drinks in Nigeria?
  • What are the major brands in Nigeria?
  • Have there been any alcoholic drinks legislative changes over the past 12 months?
  • How is the alcoholic drinks industry affected by the recession?
  • What is consumed more; beer, wine or spirits?
  • What have been the key trends seen in new product developments?
  • Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

TABLE OF CONTENTS

news and events

Vimto soft drinks now in 35 African countries – Nichols

British soft drinks maker Nichols plc announced it has launched its Vimto soft drinks in Benin Republic, Ivory Coast, Equatorial Guinea, Mauritania and Uganda, expanding its presence in Africa to 35 countries.

The company which had $43.6m in overseas sales in its latest results said it has made two new appointments to support its international business as year-on-year growth hit 20.3%.

Nichols said it has been particularly buoyed by sales in Africa which grew 21.2% in 2016.

The Vimto brand which was first exported to Africa in the 1920s and ’30s has grown popular in some African markets and is now been bottled locally under licenses in 29 countries including Nigeria, South Africa, Cameroun, Egypt, Mali and Senegal.

In 2016, Vimto was launched in Angola, Chad, DRC, Gabon, and Sudan.

The company introduced Vimto malt in 2015 to cash in on malt popularity in West Africa, especially Nigeria which accounts for 74% of malt sales in Africa and is said to be the largest malt market in the world, according to a report in 2015 by the Canadean, a market research firm. Nichols said that its malt drinks has enjoyed modest success in West Africa and can now be found in 18 countries.

Other products launched into the African market include Vimto Ginger and Vimto watermelon variants, the company said.

news and events

‘Greener’ environment battle by soda manufacturers shifts to recycling

Stories by Princewill Ekwujuru

SODA drink manu-facturers have resorted to positioning their products based on their initiatives towards combating climate change by means of water conservation, water recycling, Polyethylene Teraphthalate, PET, crown corks and cans recycling.

In a bid to become environmentally-friendly, the manufacturers use  low carbon monoxide and sound proof electricity plants and heavy solar power systems for production.

This is driven by need to avoid government clampdown,  as well as attract patronage of climate change- conscious  consumers who now prefer to  buy environmentally friendly products.

Furthermore, the companies have deployed pickers and collection centres to gather empty PET bottles, crown corks and cans which they recycle for use in order to help reduce environmental hazard.

Findings by Vanguard Companies and Market, C&M revealed that the recycling of PET bottles, cans and crown corks, is being driven by multinational companies operating under an umbrella body called Nigerian Beverage Alliance.

The soda manufacturers competing for top spots on consumers’ eco-friendly list include Nigerian Bottling Company, NBC, bottlers for Coca-Cola brand and other soft drinks; Ajeast Nigeria Limited, producers of Big Cola and other brands; Rite Foods Limited, manufacturers of Bigi and others; LaCasera Nigeria Limited, producers of LaCasera and others; SevenUp Bottling Company, SBC, owners of other brands and Pepsi bottled under franchise from PepsiCo of United States; Nestle Nigeria Plc, manufacturers of Milo; and Guinness Nigeria Plc, manufacturers of Guinness stout and other brands.

Companies speak

The Director, Corporate Communications, NBC, Sade Morgan said: “Under our Safe West Africa, SWA, Project, three water facilities were established by NBC and they include, SWA Nigeria WaterHealth Centre-Badagry, SWA Nigeria WaterHealth Centre- Alimosho and SWA Nigeria WaterHealth Centre- Ilogbo, Abeokuta South LGA of Ogun State.

”In the last five years, we have carried out water projects in the following communities;  Gboko and Mbaikya communities in Benue State in 2014, free treated water plants in host communities for Enugu, Benin and Owerri, Irete Youth Centre Borehole Irete, Owerri in 2016; Renovation of Ivbiotor Borehole – Benin City, 2013.

Others include; Elepa Ilorin-borehole in Kwara State, Alayabiagba Community Ajegunle,Lagos State,  Osengere community,  Asejire in Oyo State, Ihuike Ahoada Borehole, Rivers State, among others.

Speaking, Corporate Communications and Public Affairs Manager,Nestle Nigeria Plc, Victoria Uwadoka said: “At Nestle, we are dedicated to enhancing quality of life and contributing to a healthier future for individuals and families. We are committed to improving livelihoods in our communities and to protecting the environment for future generations.”

On used water replacement, she stated: “Nestlé is aware that access to water is important for the people within its communities, and this is why its sustainability focus is on provision of access to clean, safe drinking water. In line with this, Nestlé has established three drinking water facilities around Agbara, Ogun State and Abaji in the FCT, to provide access to clean drinking water (The same source of water that goes into producing the Nestlé Pure Life, is what goes into the communities) to 5,800 people in the communities closest to our factories. We provide 7,117,500 litres annually.

We have also provided boreholes in other communities in Ogun State including Sagamu and Agbara.

Mr. Clem Ugorji, Secretary, Nigerian Beverage Alliance, said these companies are competing fiercely for market shares, but they are also working together behind the scenes to drive the recycling economy.

”We do not want to be part of the problem of waste littering our streets and canals, instead we want to be part of the success story. We ensure that litters from our products do not constitute hazards to the business, the environment and the economy,” he said.

According to him, across Nigeria’s cities and villages, as in many other developing countries, solid waste, including PET bottles and other non-biodegradable materials, end up at dumpsites and landfills, often clogging drains and waterways, contributing to health and environmental hazards.

Experts speak

The Executive Director, CSR in Action, Bekeme Masade said: “The motives for participating in CSR vary and depend on the company’s philosophy.

A company’s CSR philosophy can be compliance-driven, profit-driven, driven by caring/giving, synergetic or holistic.  Chief Operating Officer of Lagos State Water Corporation, Engineer Deji Johnson, stressed the need for Nigerians as well as corporate organisations to show concern in the manner in which water is used.

He said: “We need to show that our water usage is in line with the need to make it sustainable. Let us understand that water is not an infinite product. We have a part to play in water sustainability. The sustainability of water for us, depends on the actions we take.”Mr. Kayode Ogunbiyi, Managing Director of Resource Renewables,said it was high time producers of wastes took responsibility for recycling. He, however, urged government to come up wth laws to regulate the industry through the National Environmental Standards Regulatory and Enforcement Agency, NESREA, as in Europe and the USA.

news and events

South African firm begins selling “insect milk”

A South African company has begun selling what it calls “Entomilk”, a special milk made from farmed insects.

“Think of Entomilk as a sustainable, nature-friendly, nutritious, lactose free, delicious, guilt-free dairy alternative of the future,” Gourmet Grubb said on its website.

According to the company, one of the most pivotal benefits of Entomilk is that it has a high protein content and is rich in minerals such as iron, zinc and calcium.

Entomilk entered the market two years after the debut of the so-called “cockroach milk,” a milk made from the viviparous cockroach named Diploptera punctata.

This particular kind of cockroach, which is usually found on Pacific islands like Hawaii, is the only known cockroach that gives birth to their babies, as opposed to laying eggs.

Their milk is a crystal of proteins, fats and sugars, which are important for the growth of baby cockroaches.

A study carried out by Indian researchers in 2016 found that the cockroach milk is estimated to contain over three times the energy of the equivalent mass of cow milk.

However, scientists did not expect the cockroach milk to be found in supermarkets anytime soon. Besides its unappealing name, it’s also unclear if the milk is safe to consume.

“We have no evidence that it is actually safe for human consumption,” said Subramanian Ramaswamy, the lead author of the 2016 study. (Xinhua/NAN)

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