Oyetty Meals launches as West African food company in UK

The founders of Sami’s Online, the Afro-Carribean online store, have launched Oyetty Meals, a new West African ready meal brand.

The couple found a gap in the market for African cuisine and wanted to fill it. All the ready meals are made with an emphasis on making them authentic, healthy and like home-cooked African meals. They are using organically grown ingredients, with the majority sourced from West Africa.

The different meals available are Afang Soup, Asun, Bitterleaf Soup, Efo Riro, Egusi Soup, Ewa Agoyin, Nkwobi and Smokey Jollof.

“We are delighted to be bringing Oyetty Meals to the market,” comments Olusegun Akande who founded the business with his wife Oyetola Isola (pictured). “COVID had a huge impact on our business, meaning we had to pivot, and fortunately the online side of the business really took off in 2020. The success meant we could invest money back into the business and offer convenience meals as another option. After two years in the making, we are delighted to be able to offer our meals, which are cooked with care and flare by our expert chefs to our longstanding customers. They have been crafted to balance nutrition, taste and most importantly the Nigerian authentic flavour.”

“We love good food, and we believe a good diet contributes to good health and a happier life,” says Isola. “We want everyone one to be able to enjoy tasty authentic Nigerian dishes without the fuss of sourcing ingredients, scanning recipes and most especially finding the time to cook it.”

The meals are classically microwaveable in around 3 minutes, and frozen from fresh to retain nutrition and flavour.

On top of the new business venture, the pair have launched the Oyetty Foundation, which provides 5% of sales from Oyetty Meals to provide for support, help and information to Nigerian families with children having additional and/or special needs.

Source: Natural Products, July 2022

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