Nigerians Drinking Less of Heineken’s 62 Billion Litres of Beer
Nigerians are now drinking less of Heineken Beer with the second largest brewer in the World recording less sales in Nigeria and Congo amid significant rise in sales in other regions.
Nigeria is said to be a major market, comparable to Russia, Brazil, South Africa and France, were sales of the beer were said to have increased by 9 per cent.
Heineken increased beer sales in all four of its global regions in the third quarter and said it stuck to its full-year outlook.
The Dutch maker of Heineken, Europe’s top-selling lager, as well as Tiger, Sol and Strongbow cider, said on Wednesday its consolidated beer volumes rose by 4.6 percent year-on-year to 62.6 million hectoliters (6.2 billion litres).
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Source: NAN, October 2018